DC and Mattel extend their deal to make more Toys!
DC and Mattel have inked an extension to produce more DC related toys including toys for the upcoming Batman vs. Superman movie. Get the scoop on this below and share your thoughts after the JUMP!
(Source: newsarama)
Mattel and Warner Bros. Consumer Products have decided their superhero team-up should continue, and will include movie and TV toys, Variety reported Thursday. A new deal signed extends their fifteen year license for another “three to five years.”
Most notably, the report says this means there are toys coming based on Batman v Superman: Dawn of Justice, Arrow, and the eventual Justice League movie, as well. Those mass-media properties were a large part of Mattel seeking an extension.
In addition, Mattel noted their product line for Batman’s 75th anniversary this year, which includes 10-inch “Lights and Sounds” figures, Hot Wheels Batmobiles, an all-new 12-inch Batman figure, and more.
