G.I.Joe Archives - Serpentor's Lair

Changing G.I. Joe! A 1990s Toy Workshop — Hasbro Secrets Revealed

November 6, 2026November 6, 2026 Serpentorslair StaffA Real American Hero, action figure history, Adam Jared, Beast Wars, G.I. Joe 1994 sales, G.I.Joe, Hall of Fame Duke, Hasbro, Ken Po, Maximals, Outback 1993, Roadblock 1992, Serpentorslair, Sgt. Savage, Total Combat Hawk, Toy Kennections, Transformers Generation 1, Vinnie D'Alleva, vintage toys, WWF Hasbro0 comment

SERPENTOR’S LAIR • TOY HISTORY EXCLUSIVE Changing G.I. Joe!A 1990s Toy Workshop The untold Hasbro stories behind G.I. Joe’s final years, a forgotten General Hawk playset, and the decisions that changed the toy industry. Written by Ken PoEdited by Adam Jared What really happened to G.I. Joe in the 1990s? Why did Hasbro embrace brighter colors, create so many different sub-teams, experiment with larger figures, and ultimately move away from the original 3.75-inch A Real American Hero line? Recently on my Toy Kennections YouTube channel, I released a 73-minute discussion…

Bradley Cooper Is Duke in Danny McBride’s G.I. Joe Movie (2028)

November 6, 2026November 6, 2026 Serpentorslair Staff1980s nostalgia, Bradley Cooper, Cobra Commander, Danny McBride, Dreadnoks, Duke, G.I. Joe 2028, G.I. Joe A Real American Hero, G.I. Joe movie, Hasbro, Larry Hama, Paramount Pictures, Serpentors Lair Monstro Viper, Snake Eyes, Springfield0 comment

SERPENTOR’S LAIR | HOLLYWOOD & G.I. JOE NEWS YO JOE! Bradley Cooper Is Duke as Danny McBride’s G.I. Joe Movie Sets Its Sights on 2028 — Is Cobra’s Springfield Next? Paramount has officially scheduled the next live-action G.I. Joe adventure for October 20, 2028. With Bradley Cooper leading America’s elite fighting force and lifelong fan Danny McBride directing, Hollywood is taking another shot at one of the most beloved franchises of the 1980s. BY ADAM JAREDOwner Serpentorslair.comNOVEMBER 6, 2026 The original 1983 Duke action figure remains one of the most…

The G.I. Joe Ads Still Hit Like a Megaton Bomb 40 Years Later

November 5, 2026November 5, 2026 Serpentorslair Staff1980s Childhood Memories, 1980s G.I. Joe commercials, 1980s toy catalogs, Destro Designs, G.I. Joe, G.I. Joe A Real American Hero, G.I. Joe nostalgia, Hasbro G.I. Joe, Kay-Bee Toys, Sears Wish Book, Serpentorslair, Toys R Us, vintage action figures, vintage G.I. Joe advertisements, Viper Den Studios0 comment

SERPENTORSLAIR.COM • RETRO TOY NOSTALGIA The G.I. Joe Ads Still Hit Like a Megaton Bomb 40 Years Later Before the internet, before social media, and before instant toy reveals, a G.I. Joe commercial or a page from the Sears catalog could make an ordinary afternoon unforgettable. BY DESTRO DESIGNS – VIPER DEN STUDIOS VINTAGE TOY ADVERTISING | The G.I. Joe catalog pages that fueled the imaginations of an entire generation. As a kid, we didn’t have the internet to Google upcoming releases or to stare at figures we wanted to…

The Time G.I. Joe Tackled Voter Fraud! Cobra’s Candidate (1985)

November 3, 2026November 4, 2026 Serpentorslair Staff1980s cartoons, Classic animation, Cobra Commander, Cobra conspiracy, Cobra's Candidate, Dreadnoks, election interference, Extensive Enterprises, G.I.Joe, G.I.Joe Cartoons, GI Joe 1985, Hasbro, Lady Jaye, Pilar Vasquez, Robert Harper, Scarlett, Sunbow GI Joe, Tomax and Xamot, voter fraud, Whittier Greenway0 comment

SERPENTORSLAIR.COM CLASSIC CARTOON RETROSPECTIVE THE TIME G.I. JOE TACKLED VOTER FRAUD! COBRA’S CANDIDATE (1985) When Cobra Tried to Hijack Democracy, One Mayoral Election at a Time! By Adam Jared Harper’s law-and-order campaign launches one of Cobra’s most unusual political operations. Episode image: JoeGuide.com / Hasbro. In 1985, G.I. Joe went to war against one of Cobra’s most devious weapons: election manipulation! Forget the MASS Device. Forget Cobra’s weather-controlling machines, giant robots, and elaborate plans to conquer the world with military force. On October 11, 1985, children watching the Sunbow animated…

All 2002 G.I. Joe Figures Ranked (PT. 3) On HALF THE BATTLE!

November 3, 2026November 3, 2026 Serpentorslair Staffaction figures, G.I.Joe, Hasbro0 comment

On this weeks episode of G.I. Joe Half The Battle, All 2002 G.I. Joe Figures Ranked (Part 3)” Check out this week’s video below and join in the conversation. And as always be sure and subscribe to my YouTube channel for all my latest videos!

Display Choices, a Rapidly Growing G.I. Joe Collection, and Dwindling Space

November 3, 2026November 3, 2026 Serpentorslair Staffaction figure display ideas, action figure storage, G.I. Joe Classified display space, G.I. Joe Classified Series, G.I. Joe collection display, G.I. Joe dioramas, G.I. Joe HasLab Snow C.A.T., G.I. Joe Thunder Machine, Serpentorslair, Vamp Mark II0 comment

SERPENTORSLAIR.COM | THE COLLECTOR’S CORNER Display Choices, a Rapidly Growing G.I. Joe Collection, and Dwindling Space When the collection keeps growing but the walls aren’t moving, sometimes the only solution is to declare it a problem for your future self! By Destro Designs – Viper Den Studios | SerpentorsLair.com G.I. Joe Classified Series figures bring elaborate battle scenes to life. Promotional imagery: Hasbro, via GeekTyrant. One thing nearly all collectors have in common is the finite amount of space available for their collections. Regardless of what you collect, most people…

It’s All Fun & Games Until Joes Start Dying!

November 2, 2026November 2, 2026 Serpentorslair Staff1980s cartoon nostalgia, classic G.I. Joe cartoons, Cobra Commander, Flint and Lady Jaye, G.I. Joe 1985 cartoon, G.I. Joe A Real American Hero, G.I. Joe episode review, G.I. Joe Sunbow episodes, G.I. Joe The Funhouse, G.I. Retro0 comment

G.I. RETRO • CLASSIC CARTOON REVIEW It’s All Fun & Games Until Joes Start Dying! G.I. Joe: The Funhouse | G.I. Retro Featuring G.I. Retro What happens when Cobra Commander decides to build an amusement park? You get one of the most dangerous, bizarre, and entertaining episodes in the history of the original G.I. Joe: A Real American Hero animated series! Forget cotton candy, bumper cars, and harmless carnival games. In the 1985 episode “The Funhouse,” Cobra has created a nightmare attraction complete with poisoned balloons, deadly roller coasters, murderous…

The Classified Glow-Up: Why Mainline Releases Should Be Gussied Up and Retro Versions Should Be Dead-Nuts Accurate

October 30, 2026October 30, 2026 Serpentorslair StaffAirtight, Beach Head, Classified Glow Up, Firefly, Flash, G.I. Joe Classified Series, G.I. Joe Retro, H.E.A.T. Viper, Scrap-Iron, Tripwire1 Comment

THE VIPER DEN EDITORIAL THE CLASSIFIEDGLOW-UP! Why Mainline Releases Should Be Gussied Up and Retro Versions Should Be Dead-Nuts Accurate By Destro Designs – Viper Den Studios Classified #10 Beach Head — the figure that changed my thinking. Image: Hasbro promotional photography via Toy Snowman. I finally just opened up the Classified #10 Beach Head. It’s absolutely glorious and an amazing version of the man himself. The Retro version, to me, is always going to be Beach Head, so it was hard for me to even look at Number 10.…

G.I.Joe Half The Battle

G.I. Joe: Kindergarten Commandos Cartoon Review with Half The Battle and HCC788

October 28, 2026October 28, 2026 Serpentorslair StaffCobra Commander, DIC G.I. Joe, G.I. Joe, G.I. Joe 1991, G.I. Joe cartoon review, Half The Battle, HCC788, Kindergarten Commandos, Retro cartoons, Serpentorslair0 comment

G.I. Joe’s Wildest Classroom Adventure! This week on G.I. Joe: Half The Battle, we’re heading back into the wonderfully unpredictable world of the DIC-era G.I. Joe cartoon! Joining the adventure is fellow G.I. Joe enthusiast HCC788 as we revisit the unforgettable 1991 episode “Kindergarten Commandos.” Cobra Commander has another outrageous scheme, and this time, he’s taking over a school to recruit the perfect Cobra soldiers! Unfortunately for Cobra, things don’t always go according to plan, especially when kindergarteners are involved. Was this episode an overlooked gem, a ridiculous cartoon adventure,…

G.I. Joe Movie Hype Is Back! Bradley Cooper as Duke Has Fans Ready for Battle

October 26, 2026October 26, 2026 Serpentorslair StaffBaroness, Bradley Cooper Duke, Cobra Commander, Danny McBride G.I. Joe, Destro, Destro Designs, G.I. Joe A Real American Hero, G.I. Joe movie 2026, G.I. Joe movie casting, G.I. Joe reboot, Hasbro, Josh Brolin, Major Bludd, Paramount Pictures, Serpentorslair, Springfield Cobra, Viper Den Studios1 Comment

SERPENTORSLAIR.COM VIPER DEN STUDIOS • G.I. JOE COMMENTARY Keeping the Hype Train Going for This G.I. Joe Movie! BY DESTRO DESIGNS – VIPER DEN STUDIOS Bradley Cooper at BFI Southbank, January 2024. Photograph by Raph_PH / Wikimedia Commons, licensed under CC BY 2.0. Original, unmodified photograph. It’s been a while since Danny McBride made his appearance on the Josh Horowitz podcast that ignited so much speculation and optimism in regard to the G.I. Joe movie he has written and is directing. We’ve talked about all the individual points that lead…

G.I. Joe’s Untold 1990s Secrets: Former Hasbro Brand Manager Vinnie D’Alleva Reveals What Really Happened

October 26, 2026October 26, 2026 Serpentorslair StaffAction Media Toys, Eco Warriors, GI Joe 1990s, GI Joe Cesspool, GI Joe Hall of Fame, GI Joe history, GI Joe interview, Hasbro, Ninja Force, Pimp Daddy Destro, Serpentors Lair, Vinnie D’Alleva0 comment

SERPENTOR’S LAIR | SPECIAL INTERVIEW FEATURE G.I. Joe’s Untold 1990s Secrets: Vinnie D’Alleva Reveals What Really Happened at Hasbro From the near-death of G.I. Joe to the unbelievable success of Hall of Fame, the creation of Cobra’s Cesspool, and the accidental birth of one of collecting’s most famous variants, a former Hasbro insider opens up. By Adam Jared | SerpentorsLair.com Presented by Action Media Toys in cooperation with SerpentorsLair.com For G.I. Joe collectors, the 1990s remain one of the most fascinating, misunderstood, and frequently debated periods in the franchise’s history.…

The Most Disturbing Episode Yet! | G.I. Joe: Cobra’s Creatures | G.I. Retro

October 25, 2026October 25, 2026 Serpentorslair Staffaction figures, G.I.Joe, Hasbro0 comment

G.I. Joe best friends are forced to play a most dangerous game, in one of the most upsetting episodes in the series. Can Mutt make the most of his “five minute” head start? The animal kingdom is freaking out in Cobra’s Creatures, and the world may never be the same if G.I. Joe can’t save the day! SOUND OFF WITH YOUR PICKS IN THE COMMENTS: Who was YOUR Episode MVP? Who was YOUR Foul-Up of the Week? What was your favorite “But Did You Die?” moment? What moments or hidden…

Palitoy’s Action Force – HISTORY of SPACE FORCE! Vintage 1980s Toy Documentary

October 23, 2026October 23, 2026 Serpentorslair Staff0 comment

Before Action Force characters became part of GI Joe A Real American Hero, it was owned by the British toy company Palitoy. This is the story of the Space Force team within Action Force, whose figures were released in 1983 and 1984. Come see some greats like the Space Commander, Space Engineer and Triad Fighter.

G.I.Dave’s Cartoon Realism: Silly or Gritty? “Sink the Montana!”

October 21, 2026October 21, 2026 Serpentorslair Staff1980s cartoons, 1980s nostalgia, Cartoon Realism, classic cartoons, Cobra, Destro, Frank Welker, G.I. Dave, G.I. Joe episode review, G.I. Joe Sink the Montana, G.I.Joe, General Hawk, Serpentor's Lair, Sunbow G.I. Joe, USS Constitution, USS Montana0 comment

By @G_I_DAVE Alright Joe Friends, huddle up. G.I.DAVE here. Season 2, “Sink the Montana.” I sat down for this one expecting the usual Cobra superweapon cartoon and got a battleship loyalty story with an actual tactical problem in the middle.ENTER THE MONTANA: The montana was a planned BB follow up to the best battleship class ever made, the iowa. The montana class would have added an EXTRA turret for 4 batteries of 16″ instead of 3 turrets, and with the advanced radar directed FCS of the iowa class, it was…

My #1 Most-Wanted G.I. Joe Classified Figure Is Coming: Ambush!

October 19, 2026October 20, 2026 Serpentorslair StaffAmbush G.I. Joe 1990, Destro Designs, G.I. Joe Ambush figure, G.I. Joe Classified Ambush, G.I. Joe Classified news, G.I. Joe Classified Series, G.I. Joe Collectors Club Ambush, Hasbro G.I. Joe, NYCC 2026, Serpentors Lair, Vintage G.I. Joe action figures, Viper Den Studios0 comment

By Destro Designs-Viper Den Studios Of all the amazing moments that came from NYCC, a certain has sorta gotten lost in the shuffle.I heard from the Horses mouth that Ambush is coming to the Classifed line. Ambush has been my #1 Most Wanted In Classifed Since Hit N Run was announced, as he was my #1 previous.Ambush is such amazing figure, and was integral to keeping my collecting and playing my Joes as late as I was. When Ambush hit the 3¾ line, I had a half a foot out…