Before the Algorithm Invaded the Toy Aisle: Was Action Figure Collecting Better Before Social Media?
I still remember when finding another serious action figure collector felt like discovering a hidden outpost. It was the late 1990s, the modem was screaming, the family computer occupied half a desk, and a single photograph of a new figure could take forever to load. Yet those slow evenings online felt exciting. There were no influencers posing beside walls of free products. There were no ten-minute reaction videos uploaded seconds after a reveal. There were only fans, message boards, and the shared thrill of finally locating someone who understood why…
Read More