This One is Truly Outrageous

By: R.A. Rayne The early ‘80s were dominated by space adventures, action films, and MTV. Boys’ action cartoons dominated the afternoons and Saturday mornings. While the Care Bears, My Little Pony, Strawberry Shortcake, and Rainbow Brite aired, they could not compete with the toy-driven G.I. Joe, He-Man, and the Transformers. Following the success of G.I. Joe and Transformers, Hasbro came up with a truly outrageous idea. They wanted to launch a new line of fashion dolls to compete with Mattel’s heavily dominant Barbie line. Hasbro planned to create a multimedia…

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