Heroes in a Half-Shell… Without Their Toy Shelf? Playmates’ TMNT Run Gets a 2026 Sunset

For nearly four decades, “Teenage Mutant Ninja Turtles” toys and Playmates have been peanut-butter-and-pizza: inseparable, a little messy, and wildly satisfying. But a new filing out of Hong Kong signals a major shift in the sewers—Playmates’ TMNT toy license is set to end on December 31, 2026, with only a short sell-through window afterward. Let’s clear up the headline confusion right away: this doesn’t mean Viacom “lost” TMNT. The owner of the franchise has been Viacom’s Nickelodeon (now under Paramount) since 2009. What’s changing is the licensee—the company allowed to…

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