Pac-Man Fever: The Marketing Juggernaut That’s Not Slowing Down
Story by @GIJoeRepairShop Since its release by Namco in 1980, Pac-Man has been a global marketing phenomenon like no other. At its height, there was all manner of Pac-Man merchandise, little of which actually had anything at all to do with playing the video game. You may remember the Saturday morning cartoon, the cereal, the ghost-shaped coin purses to keep your quarters, or even the stickers and posters that were everywhere. As the song says, Pac-Man Fever was “driving [us] crazy!” As an adult, I’ve come to appreciate how enduring…
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