Mattel and Hasbro Teaming Up for Transformers / Hot Wheels Crossover and More!
It looks like the two biggest rivals in the toy industry are teaming up and crossing over some of the most iconic brands, such as Transformers, Barbie and Hot Wheels. Mattel will also release a line of Transformers-branded Hot Wheels vehicles in early 2024. Check out the details below and let us know if these crossovers peak your interest in the comments.
Source: Comicbook.com
“We are excited to pair some of the most popular brands together for the first time,” says Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel. “This collaboration features world-class intellectual property (IP), celebrates the timeless appeal of these brands, and creates unique play opportunities for fans.”
“With the major theatrical releases of the Transformers and Barbie movies this summer, we’re excited to bring brand-new play experiences to fans, families, and movie and toy lovers all around the world,” says Casey Collins, President, Global Licensed Consumer Products & Business Development at Hasbro. “Working with iconic brands in pop culture truly showcases our strategy in action, as we continue to expand our product experiences for audiences everywhere.”
Hasbro’s Transformers: Rise of the Beasts (Paramount) hits theaters on June 9 while Mattel’s Barbie (Warner Bros.) arrives on July 21. Both have a lot of enthusiasm behind them, with Rise of the Beasts riding the critical high of Bumblebee and generating a ton of nostalgia from kids who grew up with Beast Wars; and Barbie feeling like a pastel-feminist-comedy that movies like Josie and the Pussycats laid the groundwork for.
