Changing G.I. Joe! A 1990s Toy Workshop — Hasbro Secrets Revealed
SERPENTOR’S LAIR • TOY HISTORY EXCLUSIVE Changing G.I. Joe!A 1990s Toy Workshop The untold Hasbro stories behind G.I. Joe’s final years, a forgotten General Hawk playset, and the decisions that changed the toy industry. Written by Ken PoEdited by Adam Jared What really happened to G.I. Joe in the 1990s? Why did Hasbro embrace brighter colors, create so many different sub-teams, experiment with larger figures, and ultimately move away from the original 3.75-inch A Real American Hero line? Recently on my Toy Kennections YouTube channel, I released a 73-minute discussion…
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