The Devil in the Toybox: How 1980s Evangelicals Linked He-Man, G.I. Joe and the Care Bears to the Occult
SERPENTOR’S LAIR | SPECIAL INVESTIGATION THEY SAID OUR TOYS WERE EVIL! The Rainbow, Baphomet and the 1980s Evangelical War on He-Man, G.I. Joe and America’s Toybox THE COMPLETE 40-YEAR RETROSPECTIVE | OCTOBER 2026 BY ADAM JARED The original 1986 book that accused popular children’s entertainment of introducing occult and New Age influences. Source: Cartoon Brew archival retrospective. In the 1980s, a controversial circle of evangelical authors claimed that occult symbolism was entering America’s homes through something parents considered perfectly harmless: children’s toys. The evidence they presented ranged from a rainbow…
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