Born to Roll: The Fast-Paced Origins of Hot Wheels
Since roaring onto the toy scene in 1968, Hot Wheels has been synonymous with speed, style, and imagination. Generations of kids — and adults — have raced, collected, and customized these die-cast wonders. But how did these iconic cars get their start? The origin of Hot Wheels is as colorful and cool as the cars themselves, complete with innovation, rivalry, and a drive to push the limits of what a toy car could be. The Spark Behind the Wheels Hot Wheels was born out of Mattel, the toy giant co-founded…
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