Tag: marketing

Serpentorslair Staff · April 22, 2024

Rediscovering the Cobra Rat: An Underappreciated Gem of GI Joe Vehicles

April 22, 2024April 23, 2024 Serpentorslair Staff25th/Modern style figures, action figures, childhood memories, Cobra, Cobra Rat, Collectibles, commercial, discussion, GI Joe vehicles, Hasbro, high-speed attack hovercraft, marketing, nostalgia, remake, retool, retro toys, The Outpost, toy review, underappreciated0 comment

Story by Mitchell Smith Welcome to The Outpost. Today I’m taking a look at the G.I. Joe Cobra Rat. This one I’m going to chalk up as an under appreciated vehicle. I know anyone who grew up with early GI Joe and Cobra vehicles got to enjoy awesome vehicles. As time went on some vehicles well, got made a bit cheap. The Rat is one of these vehicles that had a great concept but just was not built right. So first off if you have never watched the commercial for…

“The Birth of an American Icon: The G.I. Joe Figure of 1964”

November 10, 2023November 11, 2023 Serpentorslair Staff1964, action figure, action-packed adventures, American heroism, American icon, American identity, American soldier, Collectibles, G.I. Joe, Hasbro, marketing, military aesthetics, patriotic fervor, Pop Culture, realistic, reboots, rivalry, toy industry, U.S. military, vintage0 comment

In the mid-20th century, a toy was created that would not only become a beloved icon but also change the way children played and interacted with their toys. The year was 1964, and Hasbro introduced a revolutionary action figure called G.I. Joe, based on the U.S. military. This toy would not only capture the hearts of children but also set a new standard for the toy industry. In this blog post, we’ll take you on a journey through the creation and success of the original G.I. Joe figure and explore…