G.I.Joe 

G.I. Joe: A World of Imagination, Not Diversity

There’s a magic in toys that’s hard to define, and for me, G.I. Joe was one of the most potent sources of that magic. As a kid, my afternoons were filled with battles, daring rescues, and heroic feats — all orchestrated within the bounds of my imagination. And while today’s world often emphasizes diversity in media and toys, what truly mattered to me wasn’t the diverse cast of characters on the shelf, but the endless possibilities they represented. For me, G.I. Joe wasn’t about diversity; it was about imagination. It…

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G.I.Joe 

Hero in Hand: The Legacy of Joe Colton and the Birth of G.I. Joe

In the realm of action figures and military heroes, few names are as iconic or have as rich a history as G.I. Joe. This narrative not only explores the evolution of a toy line but also delves into the fictional lore of its original character, Joe Colton, known to many as the first G.I. Joe. This tale weaves through the corridors of time, from the mid-20th century to the present, chronicling the birth of an idea that would captivate millions and create a legacy that endures. The story begins in…

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