If you enjoyed the new Power Rangers Live Action film but were concerned about the future of the franchise on the big screen following Hasbro’s buyout of the brand, you can rest easy. According to Hasbro CEO Brian Goldner, Hasbro has plans to put the Power Rangers back on the big screen while integrating them into their universe. Check out more on this news below and share your thoughts AFTER THE JUMP!
Saban remained fairly quiet on the Power Rangers front until this past February when it was reported that Hasbro had acquired the master toy license for the franchise. Then, the whole situation got a whole lot more interesting when the top toy company announced last month that they had acquired the entire Power Rangers franchise, including the film & tv rights, from Saban Entertainment for $522 million.
Since the deal isn’t expected to be finalized until the end of this month, there hasn’t really been much information regarding the future of the franchise. However, while speaking at the Hasbro Strategic Decisions Conference on Thursday, Hasbro Inc. CEO Brian Goldner shared the following statement in regards to the company’s high-profile acquisition of the Power Rangers franchise and their plans moving forward. “The fact that we can acquire Power Rangers brand and plug and play that right into our strategy where we activate it in entertainment, motion pictures in the future and then of course across toys and games and consumer products and do so globally. We felt the brand was very under leveraged and undervalued. We feel we can exploit it to a much greater extent and it was a great opportunity to acquire the brand.”