Can G.I. Joe ever bounce back into retail?
The past few years Hasbro moved G.I. Joe to an online collectors market and officially pulled the plug on producing any further action figures. I think someone upstairs realized they had raped their most loyal fans on top of NOT bringing in any new fans to the brand basically killing the future of the franchise with greed and selfishness. Maybe someone realized they needed to cut it off now and regroup to hold any fans that might be forgiving. Maybe I’m just being negative and Joe was dying at retail anyways or maybe they took all the money they made and banked it for one huge kick ass reboot. I thought about the upcoming Snake Eyes movie in the works for the reboot of G.I.Joe figures at retail, but I’m not sure if that would be enough to do a complete reboot of all the great characters and figures we were accustomed to all these years.
So then I was thinking, would they take a couple years off and try and reboot with a modern version of the Stars and Stripes figures much like they did back in 1997 to reboot the Joe line? Of course most of the creative team who had a passion for G.I. Joe had been let go, and the new figures were just repaints, but it still gave fans hope for the G.I. Joe franchise. I think they would need to bring maybe a character or two that they have not made as a modern figure, I’m pretty sure there are a few, perhaps a Mega Marine or a Star Brigade, something like that, and make a sweet version for retail. Then there is always the chance of a reboot of G.I Joe by reproducing the original O-ring Joe’s such as the Vintage Star Wars figures coming up in 2020. I’m sure every one of us here would buy the original straight arm style figures. Which in my opinion would be a great reboot especially as the original 1982 figures are getting brittle and in some cases I have had figures arms and legs basically disintegrate in my hands. Which I guess a couple years would bring us into a 40 year anniversary, so it would be a perfect reboot.
It would be nice to see a reboot of some sorts to keep the great G.I. Joe legacy alive. Perhaps it will take someone or a few someones to have the passion and vision that the original creators had back in the early eighties to create something so special and widespread as they did way back then. It would take a team that was looking at more then dollar signs and someone that had a passion for G.I. Joe to keep the brand alive and bring in the younger crowd to fall in love with a toy as much as we all did. If a 40th reboot of original straight arm figures were to come about, I think the franchise would make enough to produce some of the figures the average Joe couldn’t get when they shot up to $50.00 a pop. Perhaps they could even create a few new characters and/or maybe a new sub group of classic characters in a new type of uniform. There are a lot of things that could be done here, I just hope its sooner then later. I know that the production of Joe’s has not had that long of a break but it has been a couple years since we have seen any at retail, I would love to see some basic figures at Dollar General that could be scooped up cheap for customizing and Army builders. So hopefully Hasbro jumps on something soon and kicks out some sort of new G.I. Joe line.
Do you expect to see G.I.Joe at retail again soon? Let us know your thoughts AFTER THE JUMP!