From Toys to Toons: How the 1980s Revolutionized Cartoons and the Toy Industry
Throughout the 1980s, Saturday morning and weekday afternoon television screens were filled with action-packed cartoons starring colorful heroes and villains, often mirroring the hottest toys on store shelves. Transformers, G.I. Joe, He-Man and the Masters of the Universe, and Thundercats were just a few of the wildly successful animated series based on toy lines. However, what many don’t realize is that before the 1980s, these types of shows were considered illegal. A shift in regulations opened the floodgates, forever changing the landscape of animation and the toy industry in America.…
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